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Guns Marketed for Personal Safety Fuel Public Health Crisis in Black Communities

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04/03/2026
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Guns Marketed for Personal Safety Fuel Public Health Crisis in Black Communities
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PHILADELPHIA — Leon Harris, 35, is intimately acquainted with the devastation weapons can inflict. Robbers shot him within the again almost twenty years in the past, leaving him paralyzed from the chest down. The bullet stays lodged in his backbone.

“Whenever you get shot,” he stated, “you cease fascinated by the longer term.”

He’s anchored by his spouse and baby and religion. He as soon as wished to work as a forklift driver however has constructed a secure profession in data know-how. He finds camaraderie with different gunshot survivors and in advocacy.

Nonetheless, trauma stays lodged in his each day life. As gun violence surged within the shadows of the covid pandemic, it shook Harris’ fragile sense of safety. He moved his household out of Philadelphia to a leafy suburb in Delaware. However a nagging concern of crime persists.

Now he is considering shopping for a gun.

Harris is one in all tens of hundreds of People killed or injured every year by gun violence, a public well being disaster that escalated within the pandemic and churns a new victim right into a hospital emergency room each half hour.

Over the previous twenty years, the firearm trade has ramped up production and stepped up gross sales campaigns by way of social media influencers, convention shows, and promotions. An trade commerce group acknowledged that its conventional buyer was “pale, male and stale” and in recent times started focusing on Black people and other communities of color who’re disproportionately victimized by gun violence.

The Trump administration has moved to scale back federal oversight of gun companies, heralding a new era introduced by the Bureau of Alcohol, Tobacco, Firearms and Explosives as “marked by transparency, accountability, and partnership with the firearms trade.”

The ache of gun violence crosses political, cultural, and geographic divides — however no group has suffered as a lot as Black folks, akin to Harris. They had been almost 14 occasions as more likely to die by gun murder than white folks in 2021, researchers said, citing federal knowledge. Black males and boys are 6% of the inhabitants however more than half of murder victims.

Washington has provided little aid: Weapons stay one in all few shopper merchandise the federal authorities does not regulate for well being and security.

“The politics of weapons within the U.S. are so out of whack with correct priorities that ought to deal with well being and security and most elementary rights to stay,” stated lawyer Jon Lowy, founding father of Global Action on Gun Violence, who helped symbolize Mexico in an unsuccessful lawsuit in opposition to Smith & Wesson and different gunmakers that reached the Supreme Courtroom. “The U.S. permits and permits gun trade practices that will be completely unacceptable wherever else on the earth.”

KFF Well being Information undertook an examination of gun violence in the course of the pandemic, a interval when firearm deaths reached an all-time excessive. Reporters reviewed educational analysis, congressional experiences, and hospital knowledge and interviewed dozens of gun violence and public well being consultants, gun homeowners, and victims or their family members.

The examination discovered that whereas public officers imposed restrictions meant to forestall covid’s unfold, politicians and regulators helped gasoline gun gross sales — and one other public well being disaster.

As state and native governments shut down colleges, suggested residents to remain residence, and closed gyms, theaters, malls, and different companies to cease covid’s unfold, President Donald Trump stored gun shops open, deeming them essential businesses crucial to the functioning of society.

White Home spokesperson Kush Desai didn’t reply to interview requests or reply questions concerning the Trump administration’s efforts to scale back regulation of the firearm trade.

Through the pandemic, the federal authorities gave firearm companies and teams greater than $150 million in monetary help by way of the Paycheck Safety Program, whilst some companies reported brisk gross sales, in line with an analysis from Everytown for Gun Security, an advocacy group.

Federal officers stated this system would hold folks employed, however tens of millions of {dollars} went to firearm corporations that didn’t say whether or not it might save any jobs, the report stated.

About 1 in 5 American households purchased a gun in the course of the first two years of the pandemic, together with tens of millions of first-time consumers, in line with survey knowledge from NORC on the College of Chicago.

Harris is keenly conscious of what drives the demand.

“Weapons aren’t going away until we get to the foundation of individuals’s fears,” he stated.

A photo of Leon Harris sitting outside his home.
Fearing being shot once more, Harris moved out of Philadelphia, the place in a one-year interval in the course of the covid pandemic there have been greater than 2,300 shootings, or about six a day.(Meredith Rizzo for KFF Well being Information)

Surveys show most People who personal a gun really feel it makes them safer. However public well being knowledge means that proudly owning a gun doubles the risk of murder and triples probabilities of suicide in a house.

“There’s no proof that weapons present a rise in safety,” stated Kelly Drane, analysis director for the Giffords Law Center to Prevent Gun Violence. “We now have been informed a elementary lie.”

File Deaths

Lower than a 12 months into the pandemic, 20-year-old Jacquez Anlage was shot lifeless in a Jacksonville, Florida, residence. 5 years later, the killing stays unsolved.

His mom, Crystal Anlage, stated she fell to her knees and wailed in grief on her garden when police delivered the information.

She stated Jacquez overcame years within the foster care system — dwelling in 36 properties — earlier than she and her husband, Matt, adopted him at age 16.

Jacquez Anlage had simply moved into his personal residence when he was shot. He liked animals and wished to develop into a veterinary technician. He was variety and loving, Crystal Anlage stated, with the 6-foot-4, 215-pound physique of the soccer and basketball participant he’d been.

“He was simply getting to some extent in life the place he felt secure,” Crystal Anlage stated.

Gun violence researchers say mother and father like Crystal Anlage carry trauma that destroys their sense of safety.

Anlage stated she endures post-traumatic stress dysfunction and anxiousness. She is fearful of weapons and fireworks.

However she has made one thing significant of her son’s killing: She co-founded the Jacksonville Survivors Basis, which works to lift consciousness concerning the impression of murder and to help grieving mother and father.

“Jacquez’s demise can’t be in useless,” she stated. “I would like his legacy to be love.”


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His legacy and that of different younger males killed by weapons is muted by firearm producers’ highly effective message of concern.

Through the pandemic, gun entrepreneurs informed People they wanted firearms to defend themselves in opposition to criminals, protesters, unreliable cops, and racial and political unrest, according to a petition filed by gun management advocacy teams with the Federal Commerce Fee.

In a since-deleted June 18, 2020, Instagram post from Lone Wolf Arms, an Idaho-based producer, a protester is depicted being confronted by law enforcement officials in riot gear between the phrases “Defund Police? Defend Your self,” the petition reveals. The caption says, “10% to 25% off demo weapons and full pistols.”

Influence Arms, a web-based gun vendor, posted a picture on Instagram on Aug. 3, 2020, exhibiting an individual placing a rifle in a backpack, the doc says. “The world is fairly loopy proper now,” the caption reads. “Not a foul thought to pack one thing extra environment friendly than a handgun.”

The Nationwide Rifle Affiliation in 2020 posted on YouTube a four-minute video of a Black lady holding a rifle and telling viewers they want a gun within the pandemic. “You is likely to be stockpiling up on meals proper now to get by way of this present disaster,” she stated, “however for those who aren’t getting ready to defend your property when the whole lot goes incorrect, you’re actually simply stockpiling for anyone else.”

The messaging labored. Background checks for firearm gross sales soared 60% from 2019 to 2020, the 12 months the federal authorities declared a public well being emergency.

The identical 12 months, greater than 45,000 Americans died from firearm violence, the very best quantity up until then. In 2021, the record was damaged once more.

Weapons offered originally of the pandemic had been extra more likely to wind up at crime scenes inside a 12 months than in any earlier interval, in line with a report by Democrats on Congress’ Joint Financial Committee, citing ATF knowledge.

Gun producers “used disturbing gross sales ways” following mass shootings in Buffalo, New York, and Uvalde, Texas, “whereas failing to take even primary steps to observe the violence and destruction their merchandise have unleashed,” in line with a separate memo launched by congressional Democrats in July 2022 following a Home Oversight and Reform Committee investigation of trade practices and earnings.

The firearm trade has marketed “to white supremacist and extremist organizations for years, enjoying on fears of presidency repression in opposition to gun homeowners and fomenting racial tensions,” the Home investigation stated. “The rise in racially motivated violence has additionally led to rising charges of gun possession amongst Black People, permitting the trade to revenue from each white supremacists and their targets.”

In 2024, then-President Joe Biden’s Division of the Inside supplied a $215,000 grant to the Nationwide Taking pictures Sports activities Basis, a number one firearm industry trade group, to assist corporations market weapons to Black People.

The Federal Commerce Fee is liable for defending shoppers from misleading and unfair enterprise practices and has the ability to take enforcement motion. It issued warnings to corporations that made unsubstantiated claims their merchandise may stop or deal with covid, as an example.

However when households of gun violence victims, lawmakers, and advocacy teams asked the FTC in 2022, throughout Biden’s time period, to investigate how firearms had been marketed to kids, folks of coloration, and teams that espouse white supremacy, officers didn’t announce any public motion.

This summer season, the Nationwide Taking pictures Sports activities Basis pressed its case to the FTC and derided “a coordinated ‘lawfare’ marketing campaign” that it stated gun management teams have waged in opposition to “constitutionally-protected firearm promoting.”

FTC spokesperson Mitchell Katz declined to remark, saying in an electronic mail that the company doesn’t acknowledge or deny the existence of investigations.

Serena Viswanathan, who retired as an FTC affiliate director in June, told KFF Health News that the company misplaced not less than 1 / 4 of the workers in its promoting practices division after Trump got here into workplace in January.

Gun corporations Smith & Wesson, Lone Wolf Arms, and Influence Arms didn’t reply to requests for remark. Neither did the Nationwide Taking pictures Sports activities Basis or the NRA.

In an August 2022 social media post, Smith & Wesson President and CEO Mark Smith stated gun producers had been being wrongly blamed by some politicians for the pandemic surge in violence, saying cities experiencing violent crime had “promoted irresponsible, soft-on-crime insurance policies that usually deal with criminals as victims and victims as criminals.”

He added, “Some now search to ban firearm producers and supporters of the 2nd Modification from promoting merchandise in a fashion designed to remind law-abiding residents that they’ve a Constitutional proper to bear arms in protection of themselves and their households.”

Weapons and Race

In 2015, the Nationwide Taking pictures Sports activities Basis gathered supporters at a convention in Savannah, Georgia, and urged the firearm trade to diversify its buyer base, in line with a YouTube video and experiences from Everytown for Gun Safety and the Violence Policy Center.

Aggressive shooter Chris Cheng gave a presentation known as “Variety: The Subsequent Massive Alternative.” Screenshots from the convention embrace slides purporting to point out “demographics,” “psychographics,” and “technographics” of Black and Hispanic shooters.

The slides described Black shooters as “expressive and assured socially, in a crowd” and “much less more likely to be married and to be a school grad.” They stated Hispanic shooters had been “rather more trusting of promoting and celebrities.”

Nick Suplina, senior vice chairman for regulation and coverage at Everytown for Gun Security, stated trade advertising shifted within the latter half of the twentieth century as the recognition of searching declined. The brand new gross sales pitch: weapons for private security.

A photo of a man inspecting a pistol at a gun shop. Long guns are seen on the wall behind him.
A person appears to be like at a pistol at a gun store in Capitol Heights, Maryland, on March 14, 2023.(Andrew Caballero-Reynolds/AFP through Getty Photographs)

“They stated, ‘We have to break into new markets,’” Suplina stated. “They recognized girls and other people of coloration. They didn’t have lots of success till the pandemic, the Black Lives Matter motion, and the demise of George Floyd. The advertising says, ‘You deserve the Second Modification too.’ They’re promoting the product as an antidote to concern and anxiousness.”

Gun producers had been harshly criticized within the Oversight Committee’s 2022 investigation for advertising merchandise to folks of coloration, as gun violence stays a number one reason for demise for younger Black and Latino males.

On the similar time, some corporations additionally promoted assault rifles to white supremacist teams who consider a race warfare is imminent, the investigation discovered. One firm offered an AK-47-style rifle known as the “Massive Igloo Aloha,” a reference to an anti-government motion, it stated.

Nonetheless, Philip Smith desires extra Black folks to get weapons for cover.

Smith stated he was working as a human assets guide a decade in the past when he received the thought to kind the National African American Gun Association, which helped the Nationwide Taking pictures Sports activities Basis compile its report on speaking with Black shoppers.

Smith encourages Black folks to purchase firearms for self-defense and get correct coaching on easy methods to use them.

After 10 years, Smith stated, his group has about 45,000 members nationwide. Single members pay $39 a 12 months and {couples} $59, which provides them entry to reductions from the group’s company companions, together with gunmakers, and raffles for gun giveaways, in line with its web site.

The police killing of Michael Brown in Ferguson, Missouri, and the taking pictures demise of Florida teenager Trayvon Martin helped spark early curiosity from docs, legal professionals, and others in becoming a member of the group, he stated. However curiosity took off in the course of the pandemic, he stated, even amongst Democrats who had resisted the thought of proudly owning a gun.

“Lots of of individuals known as me and stated, ‘I don’t agree with something you’re saying, however what sort of gun ought to I purchase,’” Smith recalled.

Smith, describing himself as “quiet, nerdy, and Afrocentric,” stated criticism of weapons misses the purpose.

“My ancestors bled for us to have this proper,” he stated. “Are there some racist white folks? Sure. However we must always purchase weapons as a result of there’s a want. Nobody is forcing us to purchase weapons.”

‘American Amnesia’

Through the pandemic, gun violence took its biggest toll on racially segregated neighborhoods in locations akin to Philadelphia, the place roughly 1 in 4 residents stay in poverty.

A city report says a one-year interval within the pandemic noticed greater than 2,300 shootings, or about six a day. Most of the circumstances haven’t been solved by police.

Metropolis officers cited the growth in gun gross sales within the report: Fewer than 400,000 gross sales happened in Pennsylvania in 2000, however in 2020 it was greater than 1 million.

Gun gross sales have dropped because the pandemic ended, however the hurt they’ve prompted persists.

At a convention final 12 months contained in the Eagles’ soccer stadium, victims of firearm violence or their family members joined activists to share accounts of near-death experiences and the grief of shedding family members.

Work flanked the stage and the assembly area to commemorate individuals who had been fatally shot, almost all younger folks of coloration, below messages akin to “You’re liked and missed ceaselessly” and “These we love by no means go away.”

Marion Wilson, a group activist, stated he believes the nation has forgotten the struggling Philadelphia and different cities endured in the course of the pandemic.

“We endure from the illness of American amnesia,” he stated.

A photo of a Leon Harris seated in a wheelchair posing next to his wife outside.
Harris credit his spouse, Tierra, with serving to him discover happiness and construct a life after accidents from a taking pictures took away his skill to stroll.(Meredith Rizzo for KFF Well being Information)

Harris was on his approach residence from a job at Burlington Coat Manufacturing unit almost twenty years in the past when robbers adopted him from a bus cease and demanded cash. He stated he had none and was shot.

Harris had spent his youth fixing vehicles along with his grandfather, when he wasn’t in school or attending church. He remembers mendacity in a hospital mattress, overcome with a way of helplessness.

“I needed to study to feed myself once more,” he stated. “I used to be like a child. I needed to study to take a seat up so I may use a wheelchair. The one approach I received by way of it was my religion in God.”

Harris endured years of rehabilitation and counseling for PTSD. As somebody in a wheelchair, he stated, he typically fears for his security — and a gun could also be one of many few methods to guard himself and his household.

“I’m mulling it over,” Harris stated. “I’m afraid of my trauma hurting another person. That’s the one purpose I haven’t gotten one but.”

Should you or somebody you realize has skilled the ache of a gunshot wound, and are prepared to speak concerning the medical expertise, please fill out our kind here.

Fred Clasen-Kelly:
fredck@kff.org

Daniel Chang:
dchang@kff.org,
@dchangmiami

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